'My CEO Zone' shows entrepreneurs and small businesses how to successfully and sustainably grow their business, brand better, and market themselves more effectively. We build a future for your business so you can be successful in even the most challenging of times. Many have ideas and dreams, but few know how to turn them into a business.
Branding is about your perception of you and your business, and, more significantly, about other peoples’ perceptions of you and your business. How you are perceived makes a lot of difference. You work and behave in a particular way, but how is that perceived?
Branding is a way to, as much as you can, positively control and steer peoples’ judgments of you and your business. What do you want people to think about you or your business?
People judge who and what you are, what your business is, and what you are communicating, and if those elements are agreeable to them.
Generally, given the chance to define you, people will define you, in some way that is less than they are defining themselves.
Why be put on hold or sidelined by who you think you are? Or by how others see you?
Think first. Strategically. Think like a brand. A goal is to create brand value.
Due to the new technologies and the way that the internet has changed the ways things are done, marketing strategies have completely changed.
If you know what you are doing, nowadays you can market much more targeted than was possible in the past.
It has become much more easy to find the audience that you are looking for. Putting adds up in newspapers and magazineswerk is so ineffective compared to the tools that are possible today.
In today's market you can track on a real time basis which words, items, topics clients are looking for. This enables you to gain huge amount of information about your future clients so you can even pinpoint much more targeted the next time.
We can help you and your organisation to become more effective than you've ever been before!
In today's economic situation, things change fast. What was working before, isn't necessarily working anymore today. If in today's market, you do not have a solid online presence, you could end up losing your share of the market very quickly. Your business could be in danger in the next coming five years.
The way you generate leads for your business is radically changing. Up to a year ago, the online lead generation depended roughly for 60% on Search Engine Optimisation (SEO), 30% on Pay Per Click advertising and 10% social Media.
Google has recently changed its search algorithms and is now favouring the use of social media and customer interaction much more. Search optimisation that still worked to about a year ago, no longer do their job as they should.
Many have brilliant ideas. Many have beautiful dreams. Few however know how to turn their ideas into a business.
A good business knows how to brand itself, how to market and how to generate leads. Because if you have no sales, there is no business to build.
In today's market which is more and more happening online, if people can't find you online, you go out of business. So, how googable are you?
If you have an idea that you want to turn into a business, we can help you. We can advise you on your marketing, branding and lead generation approach, so that you build a congruent image accross all you do and build a reputation from day one.